Rob Rathke – My Beta Blog

Conversations, Collaboration, Co-Creation, Community, Consulting

WOMMA to Present at FDA Hearings on Social Media – Digital Influence Mapping Project

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Written by robrathke

November 2, 2009 at 9:07 am

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Naymz offers Google Adwords Self-Promotion

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If you’re looking for new ways to push your name out there, Naymz, the latest Business Networking site has a great new feature for those who invest in building their profile, or those who opt-in for the premium service.

Naymz will serve up a sponsored link about you on a Google Search Engine Result Page when someone searches your name. With the premium service, it will also do this with keywords you want to be associated with. Google my name, “Rob Rathke” and you’ll see.

Self-Promotion is the Naymz of the Game and SERP domination helps, especially if you have a common name. I like it and hope to upgrade to the premium package next week. Keep you posted on the features and benefits as well as the ROI.

Rob Rathke.

Mr. Rob Rathke

Written by robrathke

September 25, 2009 at 11:04 am

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10 mind-blowing microsites – iMediaConnection.com

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Microsites have the ability to connect with consumers in ways that main brand websites cannot. Check out the companies that are taking advantage of these differentiators.

Written by robrathke

September 23, 2009 at 9:48 am

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An Awesome Afternoon with Jack Daly

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Today I had the great fortune to spend an entire afternoon with the greatest speaker on the subjects of Sales and Sales Management.

Jack Daly, also known around the world as IronMan Jack is one of those “suck the marrow out of life” individuals who, within a few minutes has you re-evaluating your life, your so-called accomplishments and re-organizing your professional priorities.

Some “punch in-between the eyes” insights and observations will have you seeing with greater clarity, real vision and inspire you to raise your game.

Intense and enlightening all at once, it was the best sales training session I’ve ever been exposed to, and hope to do so again in the near future.

FYI – He’s in Toronto this week, so get out to see him. It will be the smartest sales and marketing investment you make this year, and one that is sure to pay dividends well into the future.

Thanks Jack for taking the time. It is greatly appreciated. I’m looking forward to your tweets!

A New and now Improved Rob Rathke

Written by robrathke

September 22, 2009 at 8:50 pm

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Fundraising Tips for Non-Profits, Charities, Schools, Hospitals, Hockey Teams…

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Fundraising Tips is a new page, blog category and post on my new site. Thanks for the positive feedback on my site and business venture. I’m building the entire site myself in wordpress.org and I am very happy with the progress thus far. Within a matter of days I’ve managed to optimize the site for several keywords and phrases with some page 1 and 2 organic results, local search and will be launching a support adwords campaign shortly.

This fundraising page is of particular importance to me because I’ve learned a great deal having worked on several charities and non-profit organizations. Inside I’ll be sharing what I’ve learned from inside and outside of the category to help event organizers create meaningful and rewarding fundraising experiences, but also how to make the most out of the fundraising opportunity and audience.

You can also get info and updates about Toronto Silent Auctions via my new, related twitter feed at Auction4Charity.

Written by robrathke

September 13, 2009 at 11:12 pm

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Amazing New Video on Impact and Implications of Social Media

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Written by robrathke

September 10, 2009 at 11:31 am

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Am I getting my agency’s A-team? – iMediaConnection.com

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You pay a lot for your agency, but are you getting what you’re paying for? Here are some tips that will ensure your agency gives you its all.

Written by robrathke

August 28, 2009 at 9:42 am

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Getting to Know the Mobile Population – eMarketer

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August 25, 2009 at 9:32 am

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Lessons behind a massive agency upheaval – iMediaConnection.com

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The mastermind behind JWT’s digital revolution, Ty Montague discusses the bumpy road to integration and the rewards that await those who survive the journey.

Written by robrathke

August 25, 2009 at 8:04 am

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Rethinking the agency-of-record model – iMediaConnection.com

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Big results come from big ideas. But big ideas come from all corners — sometimes at the expense of your agency of record. Find out what that means for brand-agency relationships and how to get the best ideas without burning bridges.

Written by robrathke

August 25, 2009 at 7:41 am

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